HSBC Life

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HSBC’s Digital Designathon First Runner Up

HSBC Life creates a new experience that resonates with young adults, and makes insurance a more approachable product. To optimize potential customers’ purchasing experience by offering a new integrated HSBC online personal banking platform providing tailor-made life insurance options and advice.

Role
 (Group Work)


Concept
User research
Design research
Period

April-May 2016

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Background

Nowadays situations of buying insurance are usually walk-in retail banking or through parents or friends’s recommendation.We would like to re-imagining existing life insurance service by creating new behaviours and usages and also make their buying experience more efficient.

Target Audience

Our target audience is millennial. Based on our research , millennias are more willing to learn by themselves and digital natives. We know that millennials prefer to buy things online.It should come as no surprise that millennials also prefer to buy insurance online rather than through financial advisor or life insurance agent. Therefore we offering new integrated HSBC online personal banking platform providing tailor-made life insurance options and advice.

Secure

Connect with security pen and proceed with unique gesture.

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Personalized

Customized banking activities in your own way

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All-in-One

Manage all in one personal bank account hub

Lee Ka Ki, Hong Kong
[email protected]
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